Today we are officially launching the newest arm of TBWCYL, Inc., our ongoing and ever-expanding faux media empire and are happy to announce the birth of This Book Will Change Your Life. What does this mean for you? Not much, possibly. Or, maybe it will mean everything. We already endlessly review and blurb about books here, but during a recent TBWCYL, Inc. board meeting we thought why not (1) formalize and brand the reviewing and blurbage process and (2) give this process some sort of home it could call its own? Focus groups quickly showed us that doing so is good for staff morale and stakeholders confidence and are we not first and foremost all about staff morale and stakeholder confidence here? We are, along of course with hyping our products and name-dropping not just Elizabeth Crane, but Kendra Grant Malone as well, who recently referred to TBWCYL, Inc. spokesperson Ben Tanzer as "pookie." Nice. Now, will anything change here on the ground, not really, but do we get to create a new division and continue building our brand equity. Totally. So, be on the look-out for the roll-out of This Book Will Change Your Life and feel free to contact corporate with any questions you may have. Cool? Excellent.