Friday, November 9, 2007

So, what is the half-life for self-hype?

We ask this, because we are wondering how long we are allowed to hype Lucky Man before it becomes sad and demented. One source shared with us that they hyped their debut novel for 21 months. Lucky Man has only been available for nine months, but still we wonder, at one point do we begin to embarrass ourselves? All thoughts, as always, are appreciated.

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