We love things sparse here at TBWCYL, Inc., we love the drawing power of white space and we are all about the branding of our faux media empire This (fill in the blank) Will Change Your Life. And so as our design team developed the look for This Zine Will Change Your Life, we thought not only (1) does it speak to our aesthetic sensibilities, but (2) if we're going to strive for brand identity we need to be consistent across the whole corporation. The result, new graphic standards for TBWCYL, Inc., a new look for This Blog Will Change Your Life, and the same old mission - changing lives, for the good, some times the bad, or maybe not at all, doing anything possible to move copies of Lucky Man, creating the allusion of buzz for TBWCYL, Inc. spokesperson and Lucky Man author Ben Tanzer, hyping independent media and artists and celebrating Elizabeth Crane. We hope the new look works for you, we also hope you will let us know what you think. And either way, we hope you will rock on.