This Blog Will Change Your Life

Born December 2006

Showing posts with label Old Spice Swagger. Show all posts
Showing posts with label Old Spice Swagger. Show all posts
Friday, April 3, 2009

File this under: when efforts to co-opt corporate social media campaigns go bad. Or, Old Spice Swagger is no friend of ours.

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The Old Spice Swagger campaign promised to help us spread our message about changing lives. And they promised to create some additional buzz...
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TBWCYL, Inc.
Ben Tanzer is a strategist, storyteller, lecturer, curator and lover of all things taco, doughnut and street art.
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